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Hi, I'm Sophia V. Perez
As a Marketing Leader, I Transform Brands Through Compelling Storytelling, Strategic Insight, and Expertly-Timed Execution
Currently Director of Marketing at Marriott International working with global hospitality brands. A data-nerd who excels in turning insights into actionable steps. Delivers award-winning work in digital marketing, brand strategy, and advertising.
WHAT I BRING TO THE TABLE
The Expertise of a Fortune 100 Marketing Executive
Fortune 100 companies behave very differently. Global brands don't get to the top by accident. Working at Marriott International, I've collected insights and experiences that translate to high-impact marketing. From building captivating brand strategies to driving digital excellence, I know what it takes to build and elevate an experience for customers. By working with and for the best, I can get you there too.
Award-Winning Marketing Campaigns
I've been lucky enough to work with great people that make creating award-winning work a lot easier. Fostering meaningful collaboration, I take your brand and elevate it to the highest level through stand-out marketing campaigns. These are campaigns that don't just look the part; they play the part in driving tangible business results.
Commercially Sharp & Relationally Wise
I've participated in and led high-stakes meetings. I know what it's like to have someone breathing down my neck. I also know how to navigate these situations with composure while relying on data, solutions, and storytelling to ease tensions and create opportunities under pressure. Results matter. Relationships matter even more. In working with the best leaders in the hospitality industry, I've learned what it takes to balance both while driving mutual success.
MY APPROACH: FULL-FUNNEL MARKETING
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Awareness
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Consideration
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Conversion
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Loyalty
Perfecting the Customer Journey
You may have heard of the Hero's Journey; it's how we've learned to tell stories that make us care about the main character's life. Brands are no different, and the hero is your customer. The Customer Journey lets people know who you are, why they should care, and why to stick around.
I craft your Customer Journey by translating the Marketing Funnel into tactics that support your business goals. Whether it's a viral social media post, an email, Google campaign, or stunning collaterals, I'll catch your target audience's eye, keep them interested, and seal the deal.
WHAT I DO
  • Marketing Strategy
  • Brand Strategy
  • Social Media Management
  • Pay Per Click (Google Search, etc.)
  • Digital Media
  • Website Design (UX/UI)
  • SEO & SEM
  • Metasearch
  • OTA TravelAds
  • Content Management
  • Channel Audits
  • Reporting & Analytics
  • Print & Collateral
  • Branding & Positioning
  • Photo/Video Production Oversight
First I work to identify your goals and understand the challenges. Then I turn insights into action, and develop a strategy to drive revenue. From there, we execute, measure results, and continually refine, to ensure that every marketing dollar works hard for your success.
When it comes to your overall marketing strategy, I recognize the importance of having someone in place that can help craft the plans and own the execution. With nearly a decade of marketing experience, my skills provide the following:
  • Help define your marketing goals and objectives
  • Document your overall marketing plan
  • Assume responsibility for the overall measurement of campaign performance
  • Proactive recommendations and evolution of the marketing plan as needed
  • Provide updates on industry trends and changes
BRANDS I'VE WORKED WITH
My work has spanned across the US, LATAM, and Caribbean including:
  • Marriott International
  • The Westin St. Thomas Beach Resort & Spa
  • Buoy Haus Beach Resort, An Autograph Collection Hotel
  • Courtyard, Fairfield, SpringHill Suites
  • Marriott Bonvoy (largest hotel loyalty program in the world)
  • IHG
  • Margaritaville
  • Independents
  • British Colonial Nassau, The Tennessean, Hammock Beach Golf Resort & Spa, Grande Isle Resort & Residences (Exuma)
  • And more
CORE VALUES
THINK LIKE AN OWNER
Shifting from a task-doer to value-driver is about acting with accountability, foresight, and urgency—by thinking like an owner, I build upon brands as if they were my own.
STRATEGIC CREATIVITY
I blend emotionally driven storytelling with hard-hitting business objectives. I know how to make ideas resonate with target audiences while still making them perform.
PRIORITIES & PLANNING
I keep close tabs on what priorities move the needle most and plan accordingly. I ensure marketing doesn't become noise to fill air, but instead result-driving efforts.
RELENTLESS CURIOSITY
I ask big questions, challenge surface-level thinking, and seek growth constantly. I reflect deeply about strategies and always seek to uncover the next big and little ideas.
A LITTLE BIT ABOUT ME
What I Believe ✨
  • Storytelling is a survival skill
  • Emotional clarity is a business advantage
  • Impactful brands understand one thing very clearly: they're not the hero, their customer is. They don't sell products/services/goods; they sell stories and feelings. The best stories and feelings win
  • If you want bold ideas, start with people who are still excited to make them; usually the youth
  • An organized inbox is necessary corporate hygiene
  • Data is your best friend in strategic thinking
  • Board game nights are very, very cool
In my free time, I'm usually reading non-fiction, writing, or chit-chatting with friends or family.
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